ASTRO BOY :: Premiere Party
Take a high-tech boy with a blue core heart and add the hot nightclub at Hollywood and Highlands and what do you get? An exclusive cool club for the Astro Boy movie premier. THE BLUE CORE was complete with outdoor neon sign and roaming movie branding, custom t-shirts for serving staff, unique LED blue core centerpieces, specialty blue core drinks; and hanging over the dance floor? Why it was Astro Boy himself, complete with hoses, wires and suspended blue plasma balls. On stage we had rotating retro art of the Japanese TV series framed by our Tradeshow art with everything set in a pool of scientific looking nitrogen fog. Dance on.
Macrocosm Studio was responsible for the concept and design of the Blue Core Club as well as the production, installation and strike.