Posts Tagged ‘Promotional Events’
Take a high-tech boy with a blue core heart and add the hot nightclub at Hollywood and Highlands and what do you get? An exclusive cool club for the Astro Boy movie premier. THE BLUE CORE was complete with outdoor neon sign and roaming movie branding, custom t-shirts for serving staff, unique LED blue core centerpieces, specialty blue core drinks; and hanging over the dance floor? Why it was Astro Boy himself, complete with hoses, wires and suspended blue plasma balls. On stage we had rotating retro art of the Japanese TV series framed by our Tradeshow art with everything set in a pool of scientific looking nitrogen fog. Dance on.
Macrocosm Studio was responsible for the concept and design of the Blue Core Club as well as the production, installation and strike.
Not only did we start this project with a single piece of black and white concept art, we were also challenged by a small booth at Anime Expo and an even smaller booth at Comicon – but the real trick was how we could build something that would work for both… with less than a three week head’s up. Well, once we convinced them to create the iconic Astro Boy Sculpture as a centerpiece, the booth built it’s self and stayed on Budget. Oh… and it was a BIG HIT too!
More than two years before the movie launch date and only one piece of concept art to go on; we were able to create this promotional sculpture of Astro Boy to promote the upcoming movie at Anime Expo, Comicon and Licensing Show. Astro Boy included an imbedded blue-core plasma ball heart and special effect lighting. We were later able to leverage the sculpture at the following year’s Comicon, AFM show and Movie Premier Party.
Brought on board to help boost the creative push of the booth while simultaneously wrangling the internal details that go into putting on a show this large! Working from within the office of 20th Century Fox with all the contributing teams while also working outside the office with the Booth builder and additional content delivery vendors to make sure everything stayed on track. From meeting agenda’s to sizzle videos, booth graphics and everything to do with a show-stopping Summit, Macrocosm Studio was there to support this amazing team and their cutting EDGE properties.
Created for Walt Disney Special Events, Macrocosm Studio was invited to pick through the best of the props and set pieces from the POTC3 movie in order to decorate the El Capitan Theater on Hollywood Blvd, Hollywood. After creating sketches followed by a full-scale mock-up in the Disney Warehouses we installed almost two full 53’ trucks worth of anchors, ropes, costumes and props into the lobby with a full scale museum of small props and iconic set pieces.
Macrocosm Studio was responsible for the design and layout of the upstairs lounge and lobby. The procurement of all the props, sets and costumes as well as the layout and display of props in the 30ft long display case and ½ room environmental mock up of the sets in the downstairs museum. Supervision of provided crew for mock-up, take-down, transport, install and final strike and return of props to Disney Archives.
Further continuing our relationship with this fantastic film studio, Macrocosm Studio designed an all-new booth that would be interchangeable, re-usable and re-configurable for all three of their tradeshows for 2009. Our all inclusive design, production and management of the 3 installation’s and de-installations was produced for a single budget of under $250K.
In 2009 Imagi came prepared with a new challenge. They needed a bigger, new booth that they could take to Anime Expo, Licensing Show and Comicon. The new booth needed to be lightweight, modular to accommodate different booth spaces, have interchangeable graphics and the overall budget needed to include everything from the design, build, transportation, installation and strike from all three shows as well as storage for an entire year. How did we do? Ever seen an EVP bow down and worship their booth? Neither had we… it was almost embarrassing!
In 2009 Imagi came prepared with a new challenge. They needed a bigger booth they could take to Anime Expo, Licensing Show and Comicon. The new booth needed to be lightweight, modular to accommodate different booth spaces, have interchangeable graphics and the overall budget needed to include everything from the design, build, transportation, installation and strike from all three shows as well as storage for an entire year. How did we do? Ever seen an EVP bow down and worship their booth? Neither had we… it was almost embarrassing!
What do you do when you have a single piece of art and could only squeeze a 10’x10’ space out of the Comicon floor? Well, we started by creating a full-size suspended multi-media custom sculpture of Astro Boy – before his “real boy” paint job of course. Booth design and custom sculpture concepted, created and installed at Anime Expo in less than 3 weeks. The Comicon booth was small, but packed with media, Astro Boy hair-make-over’s and huge IMAGI give-away bags that stormed the show!